VS Fashion Show 2018
The Victoria's Secret Fashion Show was an annual promotional event sponsored by and featuring Victoria's Secret. Victoria's Secret used the show to market its goods in high-profile settings. With dozens of the world's top fashion models selected to perform in it each year, the fashion show attracted celebrities and entertainers, and regularly featured special performers and acts. After the development of more than two decades, VS runway show has become a legendary case in the brand marketing field. Being able to get involved with such a glorious grand event was undoubtedly one of the most unforgettable experiences during my career path.
Posted relative content about the runway show from the early-stage promotion to the follow-up news reporting with the hashtag #2018维密大秀 (Victoria's Secret Fashion Show 2018) on Weibo, one of China's biggest social media platforms. Posts gained 230 million hashtag pageviews and more than 134,000 hashtag discussions
Had interviews with the Chinese angels and wrote bilingual(Chinese & English) news reports of the interviews and the annual fashion show posted on various media&social media sides, gained 20,000+ views in total
Collaborated with the Chinese angels and their management teams about images & videos shooting, assisted them with various preparations for heading to runway site located in New York and relative business affairs
