Social Media Content Strategy

As a marketing specialist at Accenture, selecting topics with the team and writing news reports for various social media sides was one of my main daily works. Posting valuable and interactive content on social media can help build more connections with followers and is an effective way to show audiences and clients the company's achievements, which translates to considerable economic benefit potentially. During my two years of social media work at Accenture, I’m glad to have gained results as follows：

• Posted 478 contents on various media sides including Weibo, WeChat, Facebook, Twitter, LinkedIn, and gained 90,000+ followers increased in total

• Lifted Accenture Greater China's social media reaction rate from 3.67% to 9.84% by redesigning and posting content with more fancy visual effects and trending online language that attracted more views and reactions from the audiences

• Drove 2,700 organic sign-ups to our monthly newsletter by A/B testing content layout and collaborating with co-marketing partners, representing a 42% year-on-year increase

• Raised average daily page views to 500+ by proposing and engaging in creating Accenture China small program on WeChat, the most frequently used social media platform in China, representing a 53% quarter-on-quarter increase