Official Website Management

As the manager of Accenture Greater China official website from 2019 to 2021, I believe this experience shared many similarities with being a product manager. With this website to be my product, I browsed a tremendous amount of information and articles to select which were suitable to be posted at the appropriate sections on the official website, had regular meetings with the global website team to report work progress and got inspirations from each other, kept in communication with the software engineering team as well as user experience team for better visual effect and higher user satisfaction, etc. This experience of being the manager and communicating with various departments and people was undoubtedly an excellent chance for me to improve my communication skills and generate a better understanding of product content strategy from the customer's perspective.

Having an attractive and practical official website is crucial for branding marketing. The official website is the backbone of the business, supporting all of the digital marketing efforts. A considerable economic effect can be transferred from a website that gives audiences a clear idea of the brand and the types of products or services the company offers. Especially for a consulting company like Accenture, the official website is crucial for potential clients to learn about the benefits and decide whether to choose Accenture. During my role of being the manager of Accenture Greater China official website, the user satisfaction was raised from 82% to 95% by collaborating with software engineering and user experience team to redesign the content and structure of the website that offered simple navigation, attractive design, helpful content, and effective search engine optimization as well. All these efforts contributed to successfully making incremental revenue for the business department.