Apsara Conference 2019

Apsara Conference is an annual technology event organized by Alibaba Cloud. Held in Hangzhou, the event features discussions from world-leading innovators and tech experts, as well as essential tech breakthroughs and product announcements. Accenture was invited to be one of the guest companies of Apsara in 2019, setting up an exhibition stand at Apsara to show the audiences the most cutting-edge technology trends. Besides, Wei Zhu, Chairman of Accenture Greater China, was invited to speak at the conference. As a marketing specialist of Accenture Greater China, I participated in the whole process of Accenture being at the conference and did some fun stuffs:

• Assisted with works at the event site. Supported the building and arrangement of Accenture exhibition stand. Introduced exhibits to the audiences in both Chinese and English. Developed connections with potential clients and collaborated with business departments, which translates to 3 million amount of incremental revenue

• Wrote news about Accenture moments at Apsara in both Chinese and English. Articles attracted 12,000+ online clicks

• Posted content about Accenture moments at Apsara on various social media platforms. Posts attracted 50,000+ pageviews and 200+ reaction in total, making this topic the most popular in that month